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Seek social media balance in your business and personal life
Here’s how
It’s no secret that social media can be a detriment to productivity and daily focus. UC Davis Health reported that excess social media use can negatively affect mental health and impact overall well-being.
However, many brands and businesses rely on their online presence to drive sales and build audiences. The brands employ people to run the business accounts as their full-time jobs. If those employees are balancing their personal social media accounts and a brand’s online presence, it can mean they’re spending a lot of time online.
It’s not just social media managers spending a lot of time on popular apps. TikTok creators generate leads and sales from the app and journalists use platforms like X and Instagram to learn about trends and sometimes find breaking news.
Finding the right social media balance between your work and personal life can be difficult, but not impossible. If your role requires you to actively check social media throughout the day, here are some tips for balancing business and personal use without letting either consume you.
Limit the number of platforms you’re on
Instagram, LinkedIn, TikTok, Snapchat, etc. — there are a number of different social media…
