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Being Stingy With Following People Online Is A Sin
Why is it that most of us strive to keep the number of people we follow significantly less than the number of followers we have on social media? It’s some kind of unspoken rule that cool people follow less and are followed more on most social media networks.
It doesn’t make sense because if following more people on any platform will increase the chances of those people following back. Even if they are complete strangers.
Any brand, company, ambassador or entrepreneur should want to follow as many people as possible to attract more followers to their own page.
On most of my online profiles and company pages, I go on a following spree. Both when I’m first starting out and also after I’ve obtained an online presence. It’s free to follow people, you can always unfollow them if you don’t like what they post and it puts you on the radar for more followers for a variety of reasons.
Example: If you follow 200 people on Twitter, you have a chance of getting 200 followers. However, other accounts that engage with the people you’ve followed might have you on the radar as a follower of someone they follow and might be more likely to follow you. They can also see you follow 200 people and have less followers than…